Interworld Shipping Overseas Limited

(An international certified agency for professional recruitment)

Hierarchy

Hierarchy::

ISOL’S THEORY OF THE HIERARCHY OF NEEDS CAN CHANGE THE WAY YOU THINK ABOUT SUCCESSFUL SERVICE DELIVERY. We have hierarchical selections that currently is represented as a wizard to the user. There is tree which can have many branches and each branch can have many leaves. For now I'm using table row span attribute and allow user to select branch associated with tree or leaf associated with branch.

Another alternative is to use master-detail dropdowns so that by picking the branch the leaf dropdown is updated with available choices..

Both of these seem not natural and frankly ugly. We were wondering if there is better way of doing this?

  1. Understanding The Guest Experience Hierarchy. In 1943, Abraham Maslow published his theory of the hierarchy of needs, and his psychology theory has profound applications to the hospitality industry. As his treatise identified five sets of specific individual needs, we’ll apply each to how your guests approach an accommodation and how each subsequent level adds further needs that are only important once all predecessors have been satisfied.
  2. Physiological needs. This level denotes the physical accommodations your property delivers a comfortable night’s sleep, a functioning washroom for proper hygiene, essential beverages like water and sustenance (note that this is different from ‘food’ and ‘cuisine’). Also Safety needs. More than just a door latch, safety means that you provide as stress-free an environment as possible. For instance, guests should not be woken by noisy people in the room next door. They should not encounter disgusting characters in your lobby as the security presence is both apparent and effective. Guests should be reassured that their cars are not vandalized in the parking lot. Finally, living in the digital age means that their personal data and credit card information is not willingly shared with third parties and that you have done your due diligence to ward off hackers.
  3. Social needs. This is the first category where service really comes into play, especially when you take into account that the other common name for this level is ‘love’.
  4. Esteem needs. This fourth echelon of service is where personalization starts to play a part. A typical example of this is a loyalty program, where VIP’s are given a preferred status, often with separate check-in, upgraded amenities and additional onsite privileges. For example, your staff should address guests by name when they pick up the in-room phone to call for restaurant reservations. The general manager might also compose a handwritten note on arrival with a welcome refreshment. Recognition of a birthday, anniversary or major life event also falls in this category. Lastly, its magnificent head again as providing a fine dining experience, above and beyond merely refilling one’s energy stores.
  5. Satisfying The Guest Experience Hierarchy Self-actualization is where you want to be, delivery of which typically results in lifelong memories, extreme levels of positive sentiments and solid loyalty. Naturally, commentary on Yelp, Trip Advisor and other third-party review sites reflects these achievements with enthusiastic and exceptionally compelling appraisals, which will definitely help to convert future guests. Think of these levels as building blocks, though. Remember, focusing on any higher level within the hierarchy while letting any of the lower levels slip will result in failure. Your restaurant could be performing excellently, for instance, but if your housekeeping is sloppy, the front desk agents are surly or the air conditioning is noisy.